Go To Market Analytics Services

At the core of our analytics philosophy is there is no one-size fits all approach to hitting your targets. Each organization, even each team, has their own nuances that require a sharp analytical eye to set up for success.

Core Service Offerings

• Revenue Performance Diagnostics: BNT Analytics conducts a deep-dive analysis of your current sales pipeline, marketing campaign effectiveness, and historical performance data to identify key bottlenecks and untapped opportunities for growth. This isn’t just some high level KPI overview. It is a deep dive into the core foundational gaps Reps have that prevent them from hitting their quota.

• Predictive Sales Modeling: We build and deploy custom analytical models to forecast future revenue, identify the most profitable segments and accounts, and predict which leads are most likely to convert. This allows your sales teams to prioritize efforts for maximum impact. Hopefully you have an Ideal Customer Profile but few companies take it a step further and identify an Ideal Opportunity Profile which helps set the best buyers group mix to sell into.

• Sales Process Optimization: Analyzing the efficiency of your sales cycle, from lead generation to deal closure. This includes evaluating lead scoring methodologies, sales activity effectiveness, and technology stack utilization (CRM, etc.) to streamline workflows and reduce time-to-revenue.

• Identify any Sales/Marketing misalignment. Marketing runs campaigns and sales runs Sales Plays with conflicting messaging making the Go-To-Market process disjointed for your prospects and make it that much harder to close deals. We identify the accounts where this has happened to, uncover the operational missteps that allowed this to happen, and set automated reports that hint which Sales Plays each account is likely to respond to based on the marketing content consumed.

But again, every company is different and we take your sales intelligence wishlist and bring it to life.